Friday, September 6, 2019
Operation Management Case Studies Essay Example for Free
Operation Management Case Studies Essay Operation Management Case Studies Intoduction Case study on Salmon processing facility Question 1 E= $ 6,333.33 Therefore, the additional expenditure for the productivity of the two systems to equal will be $ 6, 333.33 Question 4 à à à à à à If the cost of energy increases in future, the productivity of facility will be affected negatively and it will decrease. If the cost of the energy increases beyond the estimated additional expenditure of $ 6,333.33, the productivity of the new facility will be much lower than that of the old system and therefore, it will not be advantage to the firm. This will also affect reduce the profitability of the company. Case 2 on Hard Rock Cafe Question 1 à à à à à à The Hard Rock strategic changes that it has experienced include globalization and changes in its brand through unique services that include rock music. The music has led to the growth of this company. It has managed to open 157 cafe facilities in more than 57 countries. The cafe has also diversified brands to fish and lobsters in Britain. Moreover, it has started shifting its target market from tourists to non touristsââ¬â¢ cities in United Kingdom in addition to leasing cafes in tourism cites such as Nottingham (Heizer, Render, 2013). Question 2 à à à à à à Hard Rock has various PRODUCTS that vary from Hamburger, beef, and other tourism attracting meal. The cafe is has also diversified its products to fish and lobsters thus widening its market and meeting the needs of the customer. à à à à à à Hard rock cafe moved its LOCATION from domestic market to global market. In addition, it has started opening in new non tourisms LOCATIONS such as Manchester united to prevent risks associated with economic fluctuations that arise from tourism business poor performance. à à à à à à Hard rock HUMAN RESOURCE has participated in developing new strategies that has helped to improve the performance the business. For example, the introduction of sound and visuals in dinner events that attract more customers and recruitment of highly trained employees that provides quality services. à à à à à à The Hard Rock has improved itsà SERVICE by adding unique services that cannot be found in any other place in the world such as music on both quality visual and sounds. They serve food with enthusiasm on their customers (Heizer, Render, 2013). Question 3 -123825158750Introduction Growth Maturity Decline Standardization Less rapid product changes more minor changes Optimum capacity Increasing stability of process Long production runs Product improvement and cost cutting Little product differentiation Cost minimization Overcapacity in the industry Prune line to eliminate items not returning good margin Reduce capacity Forecasting critical Product and process reliability Competitive product improvements and options Increase capacity Shift toward product focused Enhance distribution Product design and development critical Frequent product and process design changes Short production runs High production costs Limited models Attention to quality Best period to increase market share RD product engineering critical Practical to change price or quality image Strengthen niche Cost control critical Poor time to change image, price, or quality Competitive costs become critical Defend market position OM Strategy/Issues Company Strategy/Issues HDTV CD-ROM Color copiers Drive-thru restaurants Fax machines Station wagons Sales 3 1/2â⬠Floppy disks Internet 00Introduction Growth Maturity Decline Standardization Less rapid product changes more minor changes Optimum capacity Increasing stability of process Long production runs Product improvement and cost cutting Little product differentiation Cost minimization Overcapacity in the industry Prune line to eliminate items not returning good margin Reduce capacity Forecasting critical Product and process reliability Competitive product improvements and options Increase capacity Shift toward product focused Enhance distribution Product design and development critical Frequent product and process design changes Short production runs High production costs Limited models Attention to quality Best period to increase market share RD product engineering critical Practical to change price or quality image Strengthen niche Cost control critical Poor time to change image, price, or quality Competitive costs become critical Defend market position OM Strategy/Issues Company Strategy/Issues HDTV CD-ROM Color copiers Drive-thru restaurants Fax machines Station wagons Sales 3 1/2â⬠Floppy disks Internet à à à à à à The company is still in the growth stage but approaching maturity. This is from the fact that Hard Rock is trying to change its products from beef and Hamburger to lobster and fish, it can be noted that it is trying to improve its products in order to increase its competitiveness. The company is still forecasting on its future market where it want to change from tourists-dependent market to non-tourism dependent market (Heizer, Render, 2013). The cafe has products that are reliable with little improvement. Reference Heizer, J., Render, B. (2013). Principles of operation ,management: Sustainability and supply chain management. Pearson Source document
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